To increase client retention, teach your employees how to handle customer complaints
It costs 5 to 25 times as times as much to acquire new customers as it does to keep an existing one. So why don’t companies put more time into teaching their employees how to handle customer complaints constructively?
It’s a blessing when a customer complains—they are telling you the problems they are experiencing before they leave. They are an opportunity to retain business. And, because it costs so much more the attract new customers than it does to retain current ones, you can’t afford not to resolve customer complaints.
Give your employees the skills they need to succeed in difficult customer situations. This will allow you to retain customers, save money and grow your business.
ServiceSkills.com is an online learning resource for companies that value their customers. Our scenario-based videos provide your employees with real-to-life techniques for satisfying complaining customers.
Great customer service starts with management valuing existing customers, and providing their client-facing employees with the training they need to deal with customer complaints.
Through ”right way” and ”wrong way” vignettes, our training videos will teach your team how to leave complaining customers feeling acknowledged, heard and valued. Invest in your bottom line by giving your employees the training they need.
How to deal with customer complaints: 5 skills your client-facing employees need to learn
- Be thankful for each complaint
Every complaint is an opportunity to retain a customer. Instead of just leaving, your customer is taking time out of their day to tell you why they’re upset. Find out what is wrong, address it enthusiastically and the customer will not only stay, they’ll be a GET A FREE DEMO
customer for life.
- The client is always right
This is more than just a phrase. It should be your employees’ guiding principle. The customer might not be right, and you might not be able to give them what they are asking for. But they aren’t wrong for being upset. Be empathetic and put effort into resolving the issue.
- Don’t assume a client is a ”professional complainer”
There are customers who will milk you for every penny your worth, but they are few and far between. Never start a client interaction with the assumption that they are just trying to get a freebie. If the customer thinks you don’t take their concern seriously, it will just exacerbate the issue.
- Get to the root of the problem
The client doesn’t always know how they want a problem resolved. Make sure you completely understand their frustration, and then offer solutions that address the root of the problem.
- Be quick and be thorough
Customers want their complaints to be addressed quickly and completely. By giving your employees actionable strategies for handling customer complaints, they will be better equipped to solve problems in a timely fashion.