Service recovery is defined as converting a previously dissatisfied customer into a loyal customer. and apologizing sincerely is a subtle step that’s critical to effective service recovery. If a customer senses you’re insincere or just mouthing words you don’t actually mean, you’ll end up doing way more damage than good. We invite you to share this complimentary 60 Second Service Lesson℠ with your team: This module is one of hundreds included with ServiceSkills.com, America’s favorite communication learning platform. To learn more, request a no obligation demo.