Some organizations have company jargon that makes the CIA wonder what’s up. Be very careful not to use your own internal shorthand or jargon on your customers. You and your coworkers may understand it very well, but the customer won’t.  Jargon can cause a lot of unnecessary confusion.  

Be clear. Spell things out for your customers. Use easy words. Try not to abbreviate.  

Remember, don’t use military language on civilians. 

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