Share this complimentary training lesson with your staff.
When communicating with your prospects and customers, it’s important to know the distinction between a feature and a benefit. Many people think they’re interchangeable and they’re not. Features are a distinction or noticeable quality of a product or service. The benefit describes what that distinction will actually DO for the customer. Put another way, Features tell and benefits sell.
Would your staff benefit from more strategies and techniques like this? Schedule a complimentary ten minute tour of ServiceSkills.com by clicking here.
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