Features vs Benefits | 60 Second Service Lesson

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Share this complimentary training lesson with your staff.

When communicating with your prospects and customers, it’s important to know the distinction between a feature and a benefit. Many people think they’re interchangeable and they’re not. Features are a distinction or noticeable quality of a product or service. The benefit describes what that distinction will actually DO for the customer. Put another way, Features tell and benefits sell.
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Customer Service Training